Google has issued a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound links. The company doesn’t frown on guest posts or syndicated posts in general, but lately there has been an increase in spammy links stuffed into these types of posts. That’s the reason behind this sudden warning from Google. Distributing content on a large scale when the main intention is to build links back to your own site is strictly prohibited under Google’s guidelines on link schemes. What Google does allow are guest posts and syndicated posts which “inform users, educate another site’s audience or bring awareness to your cause or company.” Google goes on to explain other article writing and distribution practices that are against its guidelines.
This probably goes without saying, but Google reminds being caught publishing articles with spammy links could affect the perceived quality of a site and thus affect search rankings. Site owners should be vigilant in their vetting of guest posts, and nofollow any links that appear questionable. Google will also take action on websites creating the content in violation of Google’s guidelines. The company points out to site owners being harassed about publish content they can submit a complaint via Google’s spam report form. https://www.searchenginejournal.com/google-issues-warning-guest-posting-build-links/200038/ On – 26 May, 2017 By Matt Southern from https://andlocal.org/google-issues-a-warning-about-guest-posting-to-build-links-search-engine-journal/
0 Comments
Leave a Reply. |
ABOUT USANDLOCAL, located in Miami, Florida is a full service digital marketing company with a focus on content marketing and local SEO. Our services allow our clients to increase brand awareness, drive organic search traffic, and expand their presence on the web. We guarantee better SEO than your competitors. ArchivesNo Archives Categories |